A Multidisciplinary Creative Practice curating and directing projects from concept to execution, shaping bespoke experiences .

Square One Creative Lab

Spatial & site-specific works
Projects designed to translate a concept into a physical experience.

Recent projects include exhibition and visual merchandise.

Objects & product design
Projects designed to translate a concept into tangible form.

Recent projects include product design and stationary.

Visual narratives & identity systems
Branding, packaging, and visual systems developed as extensions of a larger experience—often connected to cultural, retail, or product-based projects.

Recent projects include package and brand identity design.

We conceptualise and design experiences in the following areas:

Meet our Collaborators

Tawally, a line of products that provide solutions to recurring problems related to Oral Hygiene especially amongst young children.

Laila Al Kazemi | Pediatric Dentist

At Your Side, a selection of products that aim to support mothers through their chapter of postpartum.

Dalal Al Zabin | Lactation Consultant

Bus Stop Identity Design, a design system for bus stops and way finding map.

Jassim Al-Awadhi | Founder of Kuwait Commute

Constructed Threads, a design experimentation for an installation design, it is part of Interwoven Narratives Exhibition.

Manal AlMaimouni | Weaver